Traditional luxury jewellery brands still remain top of mind, however luxury jewellery startups have risen to fill a gap, providing an affordable, novel way for people to design their own pieces and build a personal collection. It is no surprise, then, that according to a recent study by Deloitte, custom jewellery is the hottest trend in jewellery.
Custom jewellery brands have risen in popularity due to the myriad of benefits they provide consumers, not to mention their low prices and innovative designs. There are three major reasons why custom jewellery is the hot new trend-the variety in jewellery styles, the convenience, and the price.
Variety
One of the reasons custom jewellery has become so popular is that it offers consumers an enormous selection of unique, one-of-a-kind pieces to choose from. Modern fashion has developed a vast array of clothing options for any specific fashion style, but there are fewer ways to express your style. This is due in part to the limited options provided by traditional luxury brands-think gold brocade dresses and necklaces featuring a single stone setting.
The variety offered by custom jewellery brands is vast, offering women all manner of exquisite styles to choose from. Tailored to the wearer, each piece has a unique shape, texture, and colour, making it easy for buyers to build their collection. There are hundreds of different accessories available in a wide variety of styles and sizes, ranging from handbags and bags to earrings and rings.
The convenience
The value of convenience is impossible to ignore. There is nothing more infuriating than returning a custom-made piece for a mistake, and it seems as if the industry is catching up to customers, offering them clear, detailed, and accurate designs, and convenient return policies. Many luxury jewellery brands offer amazing designs, but can often be difficult to purchase and order. It is a huge frustration to have to wait for your piece and then have to return it, only to have to make another trip out to the jewellery store to pick up the same piece.
Custom jewellery brands solve this problem. Many jewellery startups offer a quick online order process and a variety of delivery options, making it easy to shop for a gift and have it delivered the same day. For those seeking an authentic piece, there is a large selection of real diamond jewellery and watches, all of which can be shipped in a discreet box.
The price
One of the major benefits of custom jewellery is the price, which is often much lower than traditional luxury brands. Most of the most popular custom jewellery brands provide online options, allowing buyers to skip the store. According to Bloomberg, custom jewellery startups have higher revenues than traditional jewellery companies, and, likely, this is largely due to their convenience.
It is easy to order a diamond engagement ring online, which makes it easy for people to share the news of their engagement online. Even more convenient, many of these designs are priced around the $1,000 mark. These are certainly not luxury diamonds-and perhaps they aren’t even authentic diamonds, but for many, that’s simply not a problem.
Custom jewellery has evolved from a luxury niche to a fast-growing trend. The next great luxury jewellery brands are ready to set the trend and catch up to competitors. With the market becoming so crowded, it’s hard to know which new ventures will succeed. But regardless of how the current crop of custom jewellery startups fares, we can be sure that in the future, the niche will develop even further and continue to grow.
